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Sony 98” Bravia 5 4K Ultra HD Mini LED Smart TV

Sony 98” Bravia 5 4K Ultra HD Mini LED Smart TV

Regular price $8,999.00
Regular price Sale price $8,999.00
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Quick Info

Powered by XR Processor for Lifelike Picture and Sound

Mini LED Technology Delivers Exceptional Brightness and Contrast

Google Assistant Built-In, Professional Sony 3 Year In-Home Service Warranty

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About The Sony 98” Bravia 5 4K Ultra HD Mini LED Smart TV

The Sony 98” Bravia 5 Mini LED Smart TV sets a new benchmark for home entertainment in its price range, combining advanced technology with an immersive viewing experience. With its stylish design and rich feature set, it offers exceptional picture quality powered by Mini LED backlighting, delivering deeper contrast and brighter, more lifelike visuals.

Impressive Brightness, Vividly Beautiful Colours: Bright, beautiful, and full of life. The Bravia 5 brings rich colours and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.

Striking Contrast. Professional Monitor Core Technology: Every moment comes to life. Similar to the backlight control core technology in Sony’s master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights

Crystal Clear Pictures with AI Technology: Rediscover detail. XR Clear Image intelligently upscales your favourites to near-4K, adjusting processing based on the original content’s quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimise noise.

Even fast-Moving Action Stays Smooth, Bright and Clear: Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched Realism with XR Processor™ and AI Technology: Powered for precision. Sony’s XR Processor features an AI scene recognition system that now detects and analyses with even greater accuracy, optimising the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience.

Cinematic Sound - Hear It All: Sit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget.

Theatre-Like Sound, Perfectly Matching Pictures: Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.

Crystal Clear Voice. With AI Technology: No more muffled voices. Sony’s Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.

Entertainment you Love with Help from Google: Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Play Like Never Before™: Bravia captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion.

Various Features in HDMI 2.1: Sony TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

Our Review

The gargantuan Sony 98” Bravia 5 4K Ultra HD Mini LED Smart TV is a seriously impressive television that brings a cinematic experience right into your lounge room. Its Mini LED backlighting, powered by Sony’s clever XR Backlight Master Drive, delivers rich contrast and bold brightness that really makes movies, shows, and games pop with life. Colours are vibrant without going over the top, and Sony’s XR Processor uses AI smarts to fine-tune each scene for striking realism. Fast-paced action looks razor-sharp thanks to XR Motion Clarity™, and the sound - pushed from side-mounted speakers with Acoustic Multi-Audio™ - feels like it’s coming directly from the screen itself. Add in brilliant Google TV integration and gamer-friendly HDMI 2.1 features, and you’ve got a sleek, feature-packed TV that punches well above its weight.

Main Features & Specifications

  • Design: 98" 4K Ultra HD Mini LED Smart Television
  • Powered by XR Processor for lifelike picture and sound
  • Mini LED technology delivers exceptional brightness and contrast
  • XR Triluminos Pro ensures a wide and accurate colour spectrum
  • Acoustic Multi-Audio synchronises sound with visuals for immersive audio
  • Voice Zoom 3 enhances dialogue clarity using AI
  • Optimised for gaming with HDMI 2.1 features and PlayStation 5 integration
  • Google TV provides access to over 10,000 apps and personalised recommendations
  • Compatible with Google Assistant, Alexa, Apple AirPlay 2, and HomeKit
  • Sleek design with Flush Surface and One Slate aesthetics
  • Flexible 2-way stand accommodates various setups, including soundbar placement

Technical

  • Model: K98XR50
  • 98" screen (measured diagonally) with 4K resolution (3840 x 2160 pixels)
  • Mini LED backlight powered by XR Backlight Master Drive for precise brightness control (local dimming)
  • Easily stream content with Google TV interface
  • Supports enhanced Audio Return Channel (eARC), VRR, ALLM, and 4K at 120Hz

Picture

  • Native refresh rate: 120Hz
  • XR Motion Clarity™ blur reduction
  • High Dynamic Range (HDR10, Dolby Vision, HLG) extends picture contrast and brightness when viewing HDR content
  • XR TRILUMINOS™ Pro display technology for a wider, more natural colour palette
  • XR Processor uses powerful real-time processing based on a human perspective for a true-to-life picture
    • XR Contrast Booster 10 balances light output across the screen for great brightness and contrast
    • XR Clear Image upscales lower-res content to re-create lost texture and detail
  • IMAX Enhanced certification for improved performance with IMAX Enhanced 4K/HDR content
  • Studio calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE

Smart TV

  • Google TV interface lets you browse live TV, movies, and TV shows from across many streaming services all in one place
  • Includes access to exclusive content on Sony Pictures Core
  • Remote has built-in Google Assistant — control basic TV functions and compatible smart home gear, search TV's streaming services, set timers, and more
    • Use wake word to access Google Assistant hands-free
  • Wi-Fi 6 (802.11ax) provides fast, reliable wireless streaming
  • Apple AirPlay® 2 and Google Cast for wireless streaming from compatible devices

Gaming

  • HDMI 3 and HDMI 4 inputs support 4K/120Hz, Variable Refresh Rate (VRR), and Source-Based Tone Mapping (SBTM)
  • Supports ALLM (Auto Low Latency Mode) on all four HDMI inputs
  • Game Menu offers easy access to settings including screen size, black equalizer, and motion blur
  • Auto Genre Picture Mode and Auto HDR Tone Mapping

Connections

  • 4 HDMI inputs (two 2.0b, two 2.1)
    • Supports ARC (Audio Return Channel)/eARC (enhanced Audio Return Channel)
  • RF input for antenna/cable signals
  • Toslink optical digital audio output
  • Ethernet port for the fastest, most secure internet connection
  • 2 USB inputs for connecting a thumb drive or other device

Sound

  • Built-in 2-channel speaker system
  • Acoustic Multi-Audio system uses sound-positioning tweeters at the back of the TV so the sound follows the action
  • Acoustic Centre Sync synchronizes TV speakers with compatible Sony sound bars for fuller, more immersive sound
  • Voice Zoom 3™ makes dialogue easier to understand
  • Supports Dolby Atmos® and DTS:X®

General

  • Compatible with optional Bravia Cam for video chat and picture/sound optimized for your room (sold separately)
  • Voice remote with built-in microphone
  • Wall-mountable (bracket sold separately)
  • VESA mounting hole pattern: 600mm x 400mm
  • Included Accessories: AC Power Cord, Voice Remote Control, Batteries, Table Top Stand, Support Belt, Operating Instructions, Quick Setup Guide
  • Dimensions with Stand (WxHxD): 2,199 x 1,325 x 488 mm
  • Dimensions without Stand (WxHxD): 2,199 x 1,255 x 85 mm
  • Weight with Stand: 71.4 kg
  • Weight without Stand: 69.0 kg
  • Manufacturer's Warranty: Professional Sony 3 Year In-Home Service Warranty

Note: Features & Specifications Subject To Change Without Notice. E&OE.