Good Design Awards for Loewe

Loewe Art SL and Loewe Connect stand out in technology and design

Sydney, January 29, 2010

Two entire Loewe TV lines, Loewe Art SL and Loewe Connect, have just been honoured with the renowned international Good Design Award 2009 from the Chicago Athenaeum Museum of Architecture and Design. The museum received hundreds of applications from over 40 countries for this design prize. The independent design jury were particularly impressed by the outstanding design of the super flat Loewe sets. The concept for the Loewe Art SL came from Phoenix Design, Stuttgart, while Loewe Connect was designed by Design 3, Hamburg.

“The combination of minimalistic design and innovative technology has always been a hallmark of the Loewe premium brand,” said Loewe CEO, Frieder C. Löhrer. “In both the Loewe Art SL and the Loewe Connect in particular, we have consistently and successfully upheld this timeless design concept." With its fantastic picture and audio quality, and with all necessary components integrated, the Loewe Art SL makes watching television a pure pleasure. The Loewe Connect television line, capable of connecting a wide range of different media perfectly and simply, has ushered in a new era in digital entertainment. Since its launch, the Connect flat TV has already won several awards and has been lauded by the press as the ‘most versatile television in the world’ among other accolades.

The Museum of Architecture and Design has conferred the Good Design Award since 1950. Prominent design personalities such as Eero Saarinen and Charles and Ray Eames are among the founders of this prize.